Ontario Votes 2007: Interview with Libertarian candidate Zork Hun, Parkdale-High Park

Tuesday, October 2, 2007

Zork Hun is running for the Libertarian party in the Ontario provincial election, in the Parkdale-High Park riding. Wikinews’ Nick Moreau interviewed him regarding his values, his experience, and his campaign.

Stay tuned for further interviews; every candidate from every party is eligible, and will be contacted. Expect interviews from Liberals, Progressive Conservatives, New Democratic Party members, Ontario Greens, as well as members from the Family Coalition, Freedom, Communist, Libertarian, and Confederation of Regions parties, as well as independents.

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National Museum of Scotland reopens after three-year redevelopment

Friday, July 29, 2011

Today sees the reopening of the National Museum of Scotland following a three-year renovation costing £47.4 million (US$ 77.3 million). Edinburgh’s Chambers Street was closed to traffic for the morning, with the 10am reopening by eleven-year-old Bryony Hare, who took her first steps in the museum, and won a competition organised by the local Evening News paper to be a VIP guest at the event. Prior to the opening, Wikinews toured the renovated museum, viewing the new galleries, and some of the 8,000 objects inside.

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Dressed in Victorian attire, Scottish broadcaster Grant Stott acted as master of ceremonies over festivities starting shortly after 9am. The packed street cheered an animatronic Tyrannosaurus Rex created by Millenium FX; onlookers were entertained with a twenty-minute performance by the Mugenkyo Taiko Drummers on the steps of the museum; then, following Bryony Hare knocking three times on the original doors to ask that the museum be opened, the ceremony was heralded with a specially composed fanfare – played on a replica of the museum’s 2,000-year-old carnyx Celtic war-horn. During the fanfare, two abseilers unfurled white pennons down either side of the original entrance.

The completion of the opening to the public was marked with Chinese firecrackers, and fireworks, being set off on the museum roof. As the public crowded into the museum, the Mugenkyo Taiko Drummers resumed their performance; a street theatre group mingled with the large crowd, and the animatronic Tyrannosaurus Rex entertained the thinning crowd of onlookers in the centre of the street.

On Wednesday, the museum welcomed the world’s press for an in depth preview of the new visitor experience. Wikinews was represented by Brian McNeil, who is also Wikimedia UK’s interim liaison with Museum Galleries Scotland.

The new pavement-level Entrance Hall saw journalists mingle with curators. The director, Gordon Rintoul, introduced presentations by Gareth Hoskins and Ralph Applebaum, respective heads of the Architects and Building Design Team; and, the designers responsible for the rejuvenation of the museum.

Describing himself as a “local lad”, Hoskins reminisced about his grandfather regularly bringing him to the museum, and pushing all the buttons on the numerous interactive exhibits throughout the museum. Describing the nearly 150-year-old museum as having become “a little tired”, and a place “only visited on a rainy day”, he commented that many international visitors to Edinburgh did not realise that the building was a public space; explaining the focus was to improve access to the museum – hence the opening of street-level access – and, to “transform the complex”, focus on “opening up the building”, and “creating a number of new spaces […] that would improve facilities and really make this an experience for 21st century museum visitors”.

Hoskins explained that a “rabbit warren” of storage spaces were cleared out to provide street-level access to the museum; the floor in this “crypt-like” space being lowered by 1.5 metres to achieve this goal. Then Hoskins handed over to Applebaum, who expressed his delight to be present at the reopening.

Applebaum commented that one of his first encounters with the museum was seeing “struggling young mothers with two kids in strollers making their way up the steps”, expressing his pleasure at this being made a thing of the past. Applebaum explained that the Victorian age saw the opening of museums for public access, with the National Museum’s earlier incarnation being the “College Museum” – a “first window into this museum’s collection”.

Have you any photos of the museum, or its exhibits?

The museum itself is physically connected to the University of Edinburgh’s old college via a bridge which allowed students to move between the two buildings.

Applebaum explained that the museum will, now redeveloped, be used as a social space, with gatherings held in the Grand Gallery, “turning the museum into a social convening space mixed with knowledge”. Continuing, he praised the collections, saying they are “cultural assets [… Scotland is] turning those into real cultural capital”, and the museum is, and museums in general are, providing a sense of “social pride”.

McNeil joined the yellow group on a guided tour round the museum with one of the staff. Climbing the stairs at the rear of the Entrance Hall, the foot of the Window on the World exhibit, the group gained a first chance to see the restored Grand Gallery. This space is flooded with light from the glass ceiling three floors above, supported by 40 cast-iron columns. As may disappoint some visitors, the fish ponds have been removed; these were not an original feature, but originally installed in the 1960s – supposedly to humidify the museum; and failing in this regard. But, several curators joked that they attracted attention as “the only thing that moved” in the museum.

The museum’s original architect was Captain Francis Fowke, also responsible for the design of London’s Royal Albert Hall; his design for the then-Industrial Museum apparently inspired by Joseph Paxton’s Crystal Palace.

The group moved from the Grand Gallery into the Discoveries Gallery to the south side of the museum. The old red staircase is gone, and the Millennium Clock stands to the right of a newly-installed escalator, giving easier access to the upper galleries than the original staircases at each end of the Grand Gallery. Two glass elevators have also been installed, flanking the opening into the Discoveries Gallery and, providing disabled access from top-to-bottom of the museum.

The National Museum of Scotland’s origins can be traced back to 1780 when the 11th Earl of Buchan, David Stuart Erskine, formed the Society of Antiquaries of Scotland; the Society being tasked with the collection and preservation of archaeological artefacts for Scotland. In 1858, control of this was passed to the government of the day and the National Museum of Antiquities of Scotland came into being. Items in the collection at that time were housed at various locations around the city.

On Wednesday, October 28, 1861, during a royal visit to Edinburgh by Queen Victoria, Prince-Consort Albert laid the foundation-stone for what was then intended to be the Industrial Museum. Nearly five years later, it was the second son of Victoria and Albert, Prince Alfred, the then-Duke of Edinburgh, who opened the building which was then known as the Scottish Museum of Science and Art. A full-page feature, published in the following Monday’s issue of The Scotsman covered the history leading up to the opening of the museum, those who had championed its establishment, the building of the collection which it was to house, and Edinburgh University’s donation of their Natural History collection to augment the exhibits put on public display.

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Selection of views of the Grand Gallery Image: Brian McNeil.

Selection of views of the Grand Gallery Image: Brian McNeil.

Selection of views of the Grand Gallery Image: Brian McNeil.

Closed for a little over three years, today’s reopening of the museum is seen as the “centrepiece” of National Museums Scotland’s fifteen-year plan to dramatically improve accessibility and better present their collections. Sir Andrew Grossard, chair of the Board of Trustees, said: “The reopening of the National Museum of Scotland, on time and within budget is a tremendous achievement […] Our collections tell great stories about the world, how Scots saw that world, and the disproportionate impact they had upon it. The intellectual and collecting impact of the Scottish diaspora has been profound. It is an inspiring story which has captured the imagination of our many supporters who have helped us achieve our aspirations and to whom we are profoundly grateful.“

The extensive work, carried out with a view to expand publicly accessible space and display more of the museums collections, carried a £47.4 million pricetag. This was jointly funded with £16 million from the Scottish Government, and £17.8 million from the Heritage Lottery Fund. Further funds towards the work came from private sources and totalled £13.6 million. Subsequent development, as part of the longer-term £70 million “Masterplan”, is expected to be completed by 2020 and see an additional eleven galleries opened.

The funding by the Scottish Government can be seen as a ‘canny‘ investment; a report commissioned by National Museums Scotland, and produced by consultancy firm Biggar Economics, suggest the work carried out could be worth £58.1 million per year, compared with an estimated value to the economy of £48.8 prior to the 2008 closure. Visitor figures are expected to rise by over 20%; use of function facilities are predicted to increase, alongside other increases in local hospitality-sector spending.

Proudly commenting on the Scottish Government’s involvement Fiona Hyslop, Cabinet Secretary for Culture and External Affairs, described the reopening as, “one of the nation’s cultural highlights of 2011” and says the rejuvenated museum is, “[a] must-see attraction for local and international visitors alike“. Continuing to extol the museum’s virtues, Hyslop states that it “promotes the best of Scotland and our contributions to the world.“

So-far, the work carried out is estimated to have increased the public space within the museum complex by 50%. Street-level storage rooms, never before seen by the public, have been transformed into new exhibit space, and pavement-level access to the buildings provided which include a new set of visitor facilities. Architectural firm Gareth Hoskins have retained the original Grand Gallery – now the first floor of the museum – described as a “birdcage” structure and originally inspired by The Crystal Palace built in Hyde Park, London for the 1851 Great Exhibition.

The centrepiece in the Grand Gallery is the “Window on the World” exhibit, which stands around 20 metres tall and is currently one of the largest installations in any UK museum. This showcases numerous items from the museum’s collections, rising through four storeys in the centre of the museum. Alexander Hayward, the museums Keeper of Science and Technology, challenged attending journalists to imagine installing “teapots at thirty feet”.

The redeveloped museum includes the opening of sixteen brand new galleries. Housed within, are over 8,000 objects, only 20% of which have been previously seen.

  • Ground floor
  • First floor
  • Second floor
  • Top floor

The Window on the World rises through the four floors of the museum and contains over 800 objects. This includes a gyrocopter from the 1930s, the world’s largest scrimshaw – made from the jaws of a sperm whale which the University of Edinburgh requested for their collection, a number of Buddha figures, spearheads, antique tools, an old gramophone and record, a selection of old local signage, and a girder from the doomed Tay Bridge.

The arrangement of galleries around the Grand Gallery’s “birdcage” structure is organised into themes across multiple floors. The World Cultures Galleries allow visitors to explore the culture of the entire planet; Living Lands explains the ways in which our natural environment influences the way we live our lives, and the beliefs that grow out of the places we live – from the Arctic cold of North America to Australia’s deserts.

The adjacent Patterns of Life gallery shows objects ranging from the everyday, to the unusual from all over the world. The functions different objects serve at different periods in peoples’ lives are explored, and complement the contents of the Living Lands gallery.

Performance & Lives houses musical instruments from around the world, alongside masks and costumes; both rooted in long-established traditions and rituals, this displayed alongside contemporary items showing the interpretation of tradition by contemporary artists and instrument-creators.

The museum proudly bills the Facing the Sea gallery as the only one in the UK which is specifically based on the cultures of the South Pacific. It explores the rich diversity of the communities in the region, how the sea shapes the islanders’ lives – describing how their lives are shaped as much by the sea as the land.

Both the Facing the Sea and Performance & Lives galleries are on the second floor, next to the new exhibition shop and foyer which leads to one of the new exhibition galleries, expected to house the visiting Amazing Mummies exhibit in February, coming from Leiden in the Netherlands.

The Inspired by Nature, Artistic Legacies, and Traditions in Sculpture galleries take up most of the east side of the upper floor of the museum. The latter of these shows the sculptors from diverse cultures have, through history, explored the possibilities in expressing oneself using metal, wood, or stone. The Inspired by Nature gallery shows how many artists, including contemporary ones, draw their influence from the world around us – often commenting on our own human impact on that natural world.

Contrastingly, the Artistic Legacies gallery compares more traditional art and the work of modern artists. The displayed exhibits attempt to show how people, in creating specific art objects, attempt to illustrate the human spirit, the cultures they are familiar with, and the imaginative input of the objects’ creators.

The easternmost side of the museum, adjacent to Edinburgh University’s Old College, will bring back memories for many regular visitors to the museum; but, with an extensive array of new items. The museum’s dedicated taxidermy staff have produced a wide variety of fresh examples from the natural world.

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At ground level, the Animal World and Wildlife Panorama’s most imposing exhibit is probably the lifesize reproduction of a Tyrannosaurus Rex skeleton. This rubs shoulders with other examples from around the world, including one of a pair of elephants. The on-display elephant could not be removed whilst renovation work was underway, and lurked in a corner of the gallery as work went on around it.

Above, in the Animal Senses gallery, are examples of how we experience the world through our senses, and contrasting examples of wildly differing senses, or extremes of such, present in the natural world. This gallery also has giant screens, suspended in the free space, which show footage ranging from the most tranquil and peaceful life in the sea to the tooth-and-claw bloody savagery of nature.

The Survival gallery gives visitors a look into the ever-ongoing nature of evolution; the causes of some species dying out while others thrive, and the ability of any species to adapt as a method of avoiding extinction.

Earth in Space puts our place in the universe in perspective. Housing Europe’s oldest surviving Astrolabe, dating from the eleventh century, this gallery gives an opportunity to see the technology invented to allow us to look into the big questions about what lies beyond Earth, and probe the origins of the universe and life.

In contrast, the Restless Earth gallery shows examples of the rocks and minerals formed through geological processes here on earth. The continual processes of the planet are explored alongside their impact on human life. An impressive collection of geological specimens are complemented with educational multimedia presentations.

Beyond working on new galleries, and the main redevelopment, the transformation team have revamped galleries that will be familiar to regular past visitors to the museum.

Formerly known as the Ivy Wu Gallery of East Asian Art, the Looking East gallery showcases National Museums Scotland’s extensive collection of Korean, Chinese, and Japanese material. The gallery’s creation was originally sponsored by Sir Gordon Wu, and named after his wife Ivy. It contains items from the last dynasty, the Manchu, and examples of traditional ceramic work. Japan is represented through artefacts from ordinary people’s lives, expositions on the role of the Samurai, and early trade with the West. Korean objects also show the country’s ceramic work, clothing, and traditional accessories used, and worn, by the indigenous people.

The Ancient Egypt gallery has always been a favourite of visitors to the museum. A great many of the exhibits in this space were returned to Scotland from late 19th century excavations; and, are arranged to take visitors through the rituals, and objects associated with, life, death, and the afterlife, as viewed from an Egyptian perspective.

The Art and Industry and European Styles galleries, respectively, show how designs are arrived at and turned into manufactured objects, and the evolution of European style – financed and sponsored by a wide range of artists and patrons. A large number of the objects on display, often purchased or commissioned, by Scots, are now on display for the first time ever.

Shaping our World encourages visitors to take a fresh look at technological objects developed over the last 200 years, many of which are so integrated into our lives that they are taken for granted. Radio, transportation, and modern medicines are covered, with a retrospective on the people who developed many of the items we rely on daily.

What was known as the Museum of Scotland, a modern addition to the classical Victorian-era museum, is now known as the Scottish Galleries following the renovation of the main building.

This dedicated newer wing to the now-integrated National Museum of Scotland covers the history of Scotland from a time before there were people living in the country. The geological timescale is covered in the Beginnings gallery, showing continents arranging themselves into what people today see as familiar outlines on modern-day maps.

Just next door, the history of the earliest occupants of Scotland are on display; hunters and gatherers from around 4,000 B.C give way to farmers in the Early People exhibits.

The Kingdom of the Scots follows Scotland becoming a recognisable nation, and a kingdom ruled over by the Stewart dynasty. Moving closer to modern-times, the Scotland Transformed gallery looks at the country’s history post-union in 1707.

Industry and Empire showcases Scotland’s significant place in the world as a source of heavy engineering work in the form of rail engineering and shipbuilding – key components in the building of the British Empire. Naturally, whisky was another globally-recognised export introduced to the world during empire-building.

Lastly, Scotland: A Changing Nation collects less-tangible items, including personal accounts, from the country’s journey through the 20th century; the social history of Scots, and progress towards being a multicultural nation, is explored through heavy use of multimedia exhibits.

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French fashion brand Lacoste announces limited-edition logo change from crocodile to endangered animals

Saturday, March 3, 2018

On Wednesday, French sports clothing brand Lacoste announced producing a limited edition of polo shirts featuring top-ten endangered animal species as the logo, instead of the company’s usual crocodile logo, in a measure to protect those animals, partnering with the International Union for Conservation of Nature (IUCN).

Lacoste announced partnering with IUCN at the Paris Fashion Week. Proceeds from the sale would be donated to the IUCN, online magazine Dezeen reported. The collaboration was a part of IUCN’s “Save our Species” (SOS) programme.

The endangered animals to feature on the polo shirts were: vaquita, Burmese roofed turtle, northern sportive lemur, Javan rhino, Cao-vit gibbon, kakapo, California condor, saola, Sumatran tiger, and Anegada ground iguana.

The limited edition polos were to be produced in the count of the endangered animals, meaning 30 shirts featuring the vaquita, a mammal found near the Californian Gulf, would be produced as only 30 vaquitas are believed remaining. In total, 1775 polos featuring an endangered animal as the logo would be produced.

Lacoste was founded by tennis player René Lacoste and André Gillier in 1933 and their crocodile logo was never changed until now, in the 85-year-history of the clothing brand.

The limited edition shirts were to be available in only some European countries and the United States.

Endangered animal Count Location
Vaquita 30 Gulf of California (Mexico)
Burmese roofed turtle 40 Myanmar
Northern sportive lemur 50 Northern Madagascar
Javan rhino 67 Java (Indonesia)
Cao-vit gibbon 150 China, Vietnam
Kakapo 157 New Zealand
California condor 231 United States
Saola 250 Vietnam, Laos
Sumatran tiger 350 Sumatra (Indonesia)
Anegada ground iguana 450 Anegada (British Virgin Islands)
Note: Statistics from Lacoste’s website
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Advice On Getting Fertility Acupuncture

Advice On Getting Fertility Acupuncture

by

Mark Thomas Walters

Acupuncture has been used as a treatment for infertility since ancient China. Acupuncture stems from the belief that there is an energy flow through your body, and if there is an imbalance or blockage, it negatively affects your health. Acupuncture aims to correct that. In modern days, acupuncture appears to be most effective for couples experiencing functional problems like irregular ovulation, but is most frequently paired with another, more traditional, infertility treatment.

How do you decide if fertility acupuncture is right for you? While acupuncture can be used to treat any type of fertility disorder, it treats functional problems best. These include treated spasmed tubes, repeated pregnancy loss and unexplained infertility. Acupuncture is often combined with herbs to treat the medical conditions including elevated follicle stimulating hormone (FSH), luteal phase defect, hyperprolactinemia, and polycystic ovarian syndrome (PCOS) with annovulatory cycles. Acupuncture can also be used for men affected with sperm-DNA-fragmentation.

[youtube]http://www.youtube.com/watch?v=RBhifKPeqg0[/youtube]

One of the best aspects of acupuncture is that the risks are very small. A risk of miscarriage may occur if the acupuncturist hits incorrect points when a woman is pregnant. Women seeking acupuncture for infertility treatment should always see an acupuncturist who specializes in treating infertility disorder. Always check that your acupuncturist has appropriate training and certification. These certifications are mandated by the state or province in which you seek treatment. Some insurance plans may cover acupuncture.

Acupuncture is not a one-time miracle fix. Individuals seeking infertility acupuncture treatment will need to undergo the procedure once or twice a week. The process can take anywhere from a few weeks to many months. Generally, 12 acupuncture treatments is considered normal. In addition to the acupuncture, your appointment should include time to discuss your current condition and answer any questions that you might have. Remember, you may be combining your acupuncture with IVR or other medical infertility treatments.

As acupuncture is still somewhat controversial in the medical profession, research has been done to prove its validity. Researchers from across the world, from the Center for Integrative Medicine to Germany have performed tests and studies. The German research study compared two groups of 80 women attempting to get pregnant – the first used acupuncture and the second acted as a control group. 34 women from the acupuncture group got pregnant, while only 21 from the control group got pregnant. Another study found that if the acupuncture takes place on the same day as embryo transfer, the statistical rates improved significantly.

Read On :

Fertility Acupuncture

Article Source:

ArticleRich.com

Parents arrested after putting baby on Craigslist

Sunday, June 1, 2008

A couple from Vancouver, British Columbia, Canada has been arrested on charges of public mischief after listing their seven day old baby girl on the popular Internet classified ads website Craigslist.

The listing claimed that the baby was unexpected, “healthy and very cute”. It asked CAN 10 000 for the baby. It also listed a phone number belonging to a stolen cellphone, which was used to find the couple.

It was first noticed by a 62-year old grandmother browsing the website for furniture, who said “I was shaking, and I thought, ‘Come on, how did this even get through?'” The couple claimed that the listing, which has since been removed, was a hoax.

The father, Jeremy Pete, had a history of car thefts and evasion of police, while the mother, 23-year-old Bethany Granholm, had convictions of property theft, fraud and impersonation. The parents have now been released, but charges are still being considered. The baby has been placed in provincial care.

A suspected copycat incident occurred just four days later, also offering a seven-day-old baby girl for CAN 10 000 on Craigslist. This incident turned out to be a hoax, and no child was in danger.

Last week saw a similar incident in Germany, where a couple listed a seven month old baby on eBay. In this case the police have launched a child trafficking investigation, despite the parents’ assertion that the listing was a joke.

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Andrea Muizelaar on fashion, anorexia, and life after ‘Top Model’

Monday, November 26, 2007

In the 18 months since Andrea Muizelaar was crowned winner of the reality TV series Canada’s Next Top Model, her life has been a complete whirlwind. From working in a dollar store in her hometown of Whitby, Ontario, to modeling haute couture in Toronto, she had reached her dream of becoming a true Top Model.

But at what cost? Unknown to casual television viewers, Muizelaar had been enveloped in the eating disorder anorexia nervosa, which inevitably became too much for her to bear. She gave up modeling and moved back to Whitby, where she sought treatment for her disorder, re-entered college, and now works at a bank. Where is she now? Happy and healthy, she says.

Recently Andrea Muizelaar sat down with Wikinews reporter Mike Halterman in a candid interview that stretched to nearly two hours, as she told all about her hopes and aspirations, her battle with anorexia, and just what really happened on Canada’s Next Top Model.

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Casual Wear Brand Marketing Analysis

By Lanbo Jiang

Casual domestic brand companies need to develop reasonable and effective brand marketing strategy and implementation through continuous self update to upgrade the brand.Brand building is the foundation started the brand, but another important factor is marketing. As we all know, is almost non existent for the “core technology” of the casual wear industry, its greatest value is the brand. Faced with increasingly sophisticated and increasingly competitive domestic casual wear market, establishing genuine market appeal of the brand of clothing enterprises, particularly urgent and important.However, there are many casual wear company also sold products only to the brand exists as an appendage, so too simple blind to Distribution Issues, promotion and expansion, neglecting the cultivation of the brand effectively. Faced with this situation, the domestic need for business casual wear brand building their own status and problems for the brand to develop reasonable and effective brand marketing strategies to achieve the establishment and promotion of the brand.

Brand Positioning

Brand positioning is the relationship between brand establishment and development of major strategic decision, but also the implementation of the specific premise of the brand marketing strategy.Marketing guru Philip Kotler in his “Ten Commandments of Marketing”, a book, take the clothing chain’s example to illustrate the market is not concerned about the marketing of the largest ring. He writes, “We want to ask a question: ‘Are you ready to products whom?’ Please do not answer ‘for everyone.’ That is unacceptable.” In China, many of the leisure brands in answering the question also is “unacceptable.” To get as many target consumers as the targeting criteria at the expense of the necessary sub brand and differentiate between market segments such issues as priorities.

For example, many domestic casual wear brand, target consumer group between the ages of 15 to 35 years of age in young people, this orientation ignores Besides age, the clothing selection is equally important occupation, income, education level and other factors, 15 35 years old age range itself need to be further broken down.Brand positioning is not clear, does not necessarily lead to distinct brand personality, different brands of consumer groups, the results overlap. Especially for those casual wear market in the country work hard for many years and established a reputation and extensive sales channels in terms of leisure brand, if you do not solve their own brand positioning that may exist problems in today’s consumer tends to personalize this era, will be will gradually lose its customer satisfaction and brand loyalty, and ultimately lose out.

Branding

[youtube]http://www.youtube.com/watch?v=3MOUcetzK-g[/youtube]

With the competition in the domestic leisure apparel market intensified, the original shop window is not enough publicity has been the domestic brands have realized the need for branding and important, have thrown heavily requested the celebrity endorsement, commercials, to promote their own brands . Through advertising and celebrity endorsements in the form of brand promotion, can make the brand awareness of consumers or potential consumers, and thus create and enhance brand image. However, the same celebrity endorsements and costly, some brands upon the introduction of prompt access to great popularity on the market’s new favorite, while others promote the brand does not have the desired effect, causing an important reason for this difference is the brand ambassador choice.

Choose the right brand ambassador, to be taken into account well known spokesmen, public image, market appeal, and whether the voice matches the image and brand image, target consumer group spokesperson image and the image of matches and other factors. Metersbonwe choose Jay, Will Pan, and Angela Chang endorsement, not only the value of their huge popularity, more stress is placed on the line of young fashion people Metersbonwe lock the ideal self image and brand positioning its own personality, so choose they do brand ambassador is appropriate. Also proved that the endorsement by three idol, Metersbonwe popularity and influence among young consumers have been greatly enhanced.Balance principle from a consumer behavior perspective, the spokesman for adoption by the high degree of recognition, so that consumers and the emotional connection between the strength of voice to maximize this is only the first step. If it is to really establish the brand and the emotional connection between consumers and also to voice their endorsement of the brand closely linked.

Overall, the majority of casual domestic brands is still limited to brand advertising model plus celebrity endorsement, while the lack of cultural promotion, public relations, promotion, promotion experience, try the other way. The face of the rise of domestic brands warlords, foreign brands eager to enter the Chinese sportswear market, domestic brands, especially those in the domestic market has started a well known and have “international brand” brand vision of casual wear, in order to enhance the brand reputation and loyalty, is bound to promote a single model out of a fixed three dimensional extension to the flexible mode.

Brand Extension

Brand Establishment is just the beginning, to take effective measures to enable the brand to the brand value added long term foothold in the market. Brand extension is to achieve value added core brand value; through brand extension to “brand products” into the concept of “brand assets” concept to realize the value added brand value. In the field of casual wear, brand primarily through brand extension, the main sub brand, multi brand to achieve the form of brand extension.Brand extension is the use of a successful brand name in a new product category in the production of new products, the so called “brand umbrella” effect. It can help companies more successfully into new product categories, and can lead to the immediate consumer recognition for new products and faster acceptance of; also saving for consumers familiar with a new brand for the high advertising costs are usually .

But at the same time, the brand extension also includes risk: an extension of the brand may also undermine the consumer after the failure of other same brand impression. At present, many domestic casual brand has been extended to casual shoes, leisure packages and popular accessories and other fields. Some of the brand is preparing to, or start trying on cosmetics, household items and even the media arts field an extension of the brand these ambitious expansion plans need to assess brand strength based on the correct and full understanding of the brand extension based on the advantages and disadvantages.

The brand extension to avoid a single to give the “implicated risk”, the main brand in the premise of constant increase for the new sub brand brand. Main sub brand strategy is the most common use of foreign brand casual wear brand expansion strategy. Such as the French brand Etam (Etam) in the Chinese market on the use of main and brand strategy. It is the main brand Etam Etam established based on the weekend, Vice brand Etam sports. While sub brand can enjoy the influence of the main brand, make full use of the original main brand brand resources, on the other hand to extend the use of sub brand products deliver a new image to promote the concept and personality. With the increase brand awareness and increase enterprise scale forces, more and more casual domestic brands also achieved through the main sub brand strategy brand extension, such as positioning in the China Men’s Mark Fairwhale senior leisure (MarkFairwhale) in addition to establishing the main brand Mark Fairwhale, but also build a business for men, jeans for men and women and other sub brand.

Multi brand products that consumers in the same class to create two or more brand strategy. It was established to meet different product characteristics and different motivations to provide a way to buy. Strong apparel business, you can launch a number of brands, covering multiple market segments, increase their market share. If the three major U.S. clothing giant GAP brand, OldNavy, Gap and BananaRepublic on the cover from the popular low cost models, the basic models to sophisticated high end models and then to fashion and other market segments. Metersbonwe also just launched not long ago the high end casual wear brand ME & CITY.

But more than a major drawback is the brand for each brand might only be a small part of the market share, but profits are not high for each. Baleno launch of many new brands on the face of such awkward questions. In view of the risk of multi brand strategy as well as domestic and foreign multi brand strategy failed precedent, China’s casual brand in the implementation of this strategy to be careful, must not be anxious for blind expansion.The development of the domestic casual wear brand, need to establish their own brand marketing in the improvement and innovation. Casual wear brand in China and domestic market decide that the brand positioning, brand promotion and brand extension is to determine the survival and development of the brand’s three main factors.

However, the prevailing domestic sportswear brand positioning, brand confusion, generalized form of the single and the lack of brand extension for scientific long term planning and other issues. To address these problems and speed up the pace of development of domestic brands, domestic sportswear brand marketing companies need to conduct a comprehensive scientific parts of the improvement and perfection, and to ensure an effective interface between the various parts of the country. On this basis, as the brand bigger and stronger, but also learn from foreign countries to exploit the success of brand marketing experience and vigilance to avoid the development of foreign brands in the misunderstandings and problems, it can take the initiative to face international competition and challenges and to the “internationalization” of the goal to achieve upgrade.

In fact, the domestic brand casual “upgrade” action is in full swing. In addition to previously mentioned introduction of urban leisure brand Metersbonwe ME & CITY addition, Giordano and Bossini launched the main attack, respectively consumption level GIORDANOConcepts mature and objective fashion female customers BOSSINISTYLE.The have made big upgrade from the casual consumer market in China’s promising, it was expected, from 2007 to 2010 compound annual growth rate the industry is expected to reach 14%.China is still a large number of casual wear brand, and more scattered, for casual wear brands, through brand upgrades to improve core competitiveness, market competition will be key to winning.

Jiang Heng Jie expect a new round of market survival of the fittest, the apparel industry to completely reshuffle. “Without their own brands, sales channels, the market does not necessarily control the ability of garment enterprises are likely out of frustration. Chinese clothing brands and look forward to their core competencies.” Casual wear industry is no exception.Another expert analysis, said increased intensity of international competition, progressively higher levels of consumer demand, the Chinese economy era of competition from product to brand competition, these are all so exquisite brand into a top priority to urgent.In the era of high growth brands, local enterprises upgrade issues facing the brand, achieved through constant self update to upgrade the brand content and synchronization product upgrades, communication upgrades, management and upgrading, the brand more in line with consumer demand.

About the Author: I am a professional editor from China Products, and my work is to promote a free online trade platform. http://www.himfr.com/ contain a great deal of information about rocawear kids clothes,infant western wear,wetsuit brands, welcome to visit!

Source: isnare.com

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Drone smartphone app to help heart attack victims in remote areas announced

Monday, August 26, 2013

German non-profit organization Definetz announced on Friday the development of the ‘Defikopter’: a medical drone, launched by smartphone app, designed to be able to fly defibrillators to heart attack victims in remote areas quicker than an ambulance.

The Defikopter is to be launched by an app that sends out the GPS coordinates of the victim. With the ability to fly at 70km per hour in all weather conditions, the eight-armed octocopter could reach any patient within a ten kilometre radius.

The invention has received cautious praise from German medical services; the drone is still in the development and testing stage. Definetz and collaborating drone builder Height Tech have not issued any information about the release of the smartphone app or about when the drone will be available for medical services to purchase.

“We’ll have to see how much these drones can help,” German emergency services union representative Marco König told The Local. German news site Mittelbayerische reports a price tag of €20,000 (US$26,000) apiece.

One major problem Definetz faces is the law that requires all unmanned flying vehicles in Germany to be supervised. Another is that only members of the public who downloaded the app ‘just in case’ of an emergency, plus emergency workers with the app, could summon a drone.

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Vestas delays closure of Newport plant

Friday, July 31, 2009

Vestas Wind Systems, whose closing wind turbine blade manufacturing centre in Newport, Isle of Wight, England remains the site of a occupation now in its 11th day, has suddenly announced that the consultation period preceding the closure of the plant has been extended, and that the plant will remain open until mid-August.

The announcement, which was reported not by Vestas but by the RMT, was described by RMT General Secretary Bob Crow as “another significant milestone in the fight to save the factory and 625 skilled manufacturing jobs in green energy.” The plant had been due to close today.

News of the delay comes hours after confused reports that Vestas was withholding redundancy payment for at least 525 of the workers whose jobs were lost. According to a report by the local newspaper the Isle of Wight County Press, cheques which employees had been expecting today did not arrive; instead, workers who contacted Vestas management were told they would not receive payment until an interview process had been completed, and that if they began new jobs before the interview process was over they would not receive their money. However, according to Ventnorblog, a local Isle of Wight blog which has been following the Vestas closure closely, the layoff process was being delayed because a majority of the Vestas employees were refusing to agree to the management’s redundancy plan.

The delay of the closure allows more time for the negotiation of potential solutions for the Newport plant to remain open. The Vestas occupiers and labour groups continue to favour nationalisation of the plant, with Socialist Party spokesman Nick Chaffey saying:

The courageous stand of the Vestas occupation and the huge support that stands alongside it from Vestas workers and beyond has rocked management and the government. With the vital support of the RMT and wider support from the trade union movement including PCS, POA and FBU, the workers’ demand for nationalisation is the only way to resolve this crisis.

In addition to the Vestas occupiers’ proposal that the factory be nationalised, Caroline Lucas, the MEP for South East England and a member of the Green Party, has proposed that Vestas employees should form a workers’ co-operative with government aid in order to keep the plant running. The Tory-dominated Isle of Wight Council has unanimously endorsed a resolution saying that the plant should stay open, and has called for new investors to take the Vestas plant over, as was done at a smaller Vestas plant in Scotland recently.

The news of the delay comes as workers at the plant accused Vestas management of harassing the families of the 24 remaining occupiers of the plant. Families of some occupiers were served with legal papers at their homes. One of the occupiers, Luke Paxton, left the factory on Thursday night in order to be re-united with his family; Paxton was checked for malnutrition and low blood sugar by paramedics but was not hospitalized, instead opting to go home. Paxton complained that Vestas management, while now providing hot food to the occupiers, were still under-feeding them; the RMT, which is providing legal aid to the Vestas workers, has accused Vestas management of violating the Human Rights Act by attempting to “starve the workers at Vestas into submission”.

Protesters in fancy dress were successful in sending food into the plant yesterday. Protesters dressed as a fantasy wizard and can-can dancers distracted police and company security guarding the fence which has been erected around the site while other protesters flung a bag of food and an electric kettle onto the balcony outside the office which has served as the occupiers’ home base inside the factory. No arrests were made but the protesters were removed from the factory grounds.

Requests for comment from Vestas management received no reply.

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